Recently I left my employment of 10 years to venture out somewhat on my own. Some would say that to leave the security, if there is such a thing, of a good employer is foolish. To do it at age 60 I guess the same people would regard that as definite grounds for psychiatric evaluation.
Well I cannot speak for anyone else of course, but I have to admit it is a scary prospect. Now some may also think that it was a move of desperation. You know, the writing is on the wall, leave before they put you out. Again some will no doubt speak in hush voices insinuating a variety of doom and gloom.
Well I am here to say that it was none of those things. I think my previous employer was just as surprise as I was, as were the rest of my colleagues, that I actually did it. I certainly was comfortable where I was and certainly worked for a good company that ALWAYS took care of my needs. They often left me to my own design to channel my energies on their behalf. Well times will be different now as I must now make my own road. I read about going alone often, just never thought that I would be brave enough. Well what is done, is done, and now we must move on.
However, let us return to the text title I listed above and subject of discussion today. Since I am now on my own, a “thought” was thrown out that a specific symbology or trademark to commensurate my new direction, would not be a bad thing. We could use it on invoicing, business cards, and Lord knows where else. Luckily, I have good artistic talent to help me out and since I need to wait for official documentation to be processed, I may as well keep busy.
We formed a company, that is, my wife and I. No in case you are wondering, she was NOT aware of my plans to quit, before I executed them. Some wives I suppose would have considered this alone was grounds for divorce, never mind the psych ward. No she did not visit any lawyers, at least not that I was made aware of anyway. Nor did any ambulance show up in my driveway asking me to test drive a new white sport jacket. That she certainly could do being a nurse and in constant contact with ambulatory services. Not to mention that the mental health hospital sits only across the street from the community hospital where she work.
No we continue on our life journey together. I guess she decided that come hell or high water she would be going down with the ship. Let’s hope that our old scow will weather yet a few more storms. But I digress yet again. Let us return to our new symbology of discussion. Where does one start? This is somewhat how we did it.
My last name starts with a “G” and my wife is a Gemini, so I figured a “G” needed to be in there somewhere. Certainly my work has always been around water and my wife grew up near the ocean with a grand-father that fished all of his life. Both would warrant that an element of water be there. I am an Aquarian, so once more we have water. We had two children, boys. Our family has grown as well with a daughter in law and one serious girlfriend. Of course, we cannot forget our little angel the granddaughter. Humm, … all elements to be worked in somehow.
My wife initiated the concept from which I built on. Not an unusual premise for us. Of course, one would hope that this new venture would, hold long into the future, past the time when we no longer are in a position to care. Like it, or not, it will happen to all of us. Sorry for my getting a bit philosophical.
Therefore, without any further ado here is the design we created. No doubt, it will see a few tweaks here and there. Changes I suppose mostly because I never seem to be able to leave things alone. However I rather like the looks of it myself so far.
Let me break down the elements for you. The largest component is of course the “G” which must pull double duty. As mentioned earlier it is the start of our name, but the following text “EMINI” of course completes my wife’s astral sign. It is capitalized because as she has always done, she supports and often bears the weight of all our family efforts. She is central to our sanity or insanity and all of us revolve around her in one fashion or another. She never gets a break and is always buffeted by the life around her. So in keeping with that comment we use the water elements to elaborate.
The water waves can be seen in turmoil all around the G because our family I don’t believe has ever been at rest. There always seems to be something going on. Naturally much of that turmoil can be attributed to my Aquarian influence. Therefore my astral symbol sits behind all of it, continuously pouring in new ideas and energy into the wave. Here a small point of contention from my son the artist. At my insistence there is water turbidity in front of the G. “But dad that is not a natural water wave motion”. “No son put it in”, I urged him. Now he can learn why.
That turbidity at the front, is caused by your mother trying to put on the brakes whenever I get going with some new hair brain plan. Of course, that brake often creates the required second look and re-think.
Now as we past all of that broiling water and forward turbidity, the water calms down and flows easily under our children, as they ride the wave. This comprises the “Holdings” text portion of the logo. It is smaller because it looks to the future and by artistic decree as size decreases, we create a vanishing point. This is further re-enforced by a reduced “Inc” text size.
Well there you have it. The what’s, and the why’s. Not really earth shattering stuff but it helps to occupy my mind. I guess it’s just the way that works for me.
Now onward into the new adventure, I hope you have enjoyed this short descriptive narration………..where did I leave my urn full of water……it was on my shoulder only moments before……HEY kids, anyone see …….lol